Most people are not forgotten because they lack talent.
They are forgotten because there is nothing for others to talk about.
To be remarkable means you have to be worth a remark.
Something someone is excited to repeat.
Something someone wants to show someone else.
A moment that creates conversation.
I am Victor Luis.
Creative Director and Brand Strategist.
For more than fifteen years I have worked creators, artists, musicians, and businesses build bold brands.
Here is the truth:
If your brand does not give people something to say, they will not say anything.
And silence kills visibility.
Quick Win
The One Line Test
Finish this sentence three different ways:
When people talk about me or my brand, I want them to say ______________.
Read your three lines out loud.
Choose the one that feels strong.
Not clever.
Not catchy.
Strong.
Use that one line as:
• Your bio
• The first line of your website
• The foundation of your pitch
• Your tone for the week
If it is not repeatable it is not remarkable.
Sharpen until it sticks.
A Simple Filter to Use This Week
Before you post anything, ask yourself:
Would someone recognize this as mine without seeing my name
Does this sentence contain a clear point of view
Would someone share or repeat this to another person
If the answer is no to any of these, revise before posting.
Your brand sharpens every time you refine your expression.
Build bold.
Get remembered.
— Victor