Hey Brand Boss,
When people decide to build a personal brand, they usually ask:
What should my colors be?
What should my logo look like?
What platform should I post on?
None of those are the first move.
Because people do not follow personal brands because of aesthetics.
They follow clarity.
The strongest personal brands are not built from content.
They are built from conviction.
Before you design anything, post anything, or launch anything, there are three things you need to build first.
1. Build Your Perspective
Nobody needs another expert.
Nobody needs another coach.
Nobody needs another founder.
The internet already has thousands.
What people are looking for is a point of view.
What do you believe that others don't?
What industry advice do you disagree with?
What frustrates you?
What do you want to change?
Your perspective is your differentiation.
Without it, you become another title.
2. Build Your Position
Who are you helping become something?
Most personal brands describe their audience.
Strong personal brands describe their ambition.
People do not follow who they are.
They follow who they want to become.
The strongest personal brands understand:
What transformation am I helping create?
Because position creates relevance.
And relevance creates attention.
3. Build Your Standards
What do you tolerate?
What do you reject?
What are you unwilling to compromise?
Your standards become your brand.
They influence your work.
Your clients.
Your content.
Your decisions.
Without standards, your personal brand becomes reactive.
With standards, it becomes recognizable.
Quick Win
The Personal Brand Test.
Finish these three sentences:
I believe __________.
I help people become __________.
I refuse to __________.
If you cannot answer those questions, do not worry about your logo yet.
Because logos do not create personal brands.
Beliefs do.
Before You Go
The strongest personal brands are not built through content calendars.
They are built through clarity.
Perspective.
Position.
Standards.
Build those first.
Everything else becomes easier.
If this resonated and you are ready to refine your brand at a deeper level, reach out.
Serious inquiries only.
With Purpose,
Victor Luis
BADASS BRAND BOSS
A Vidd Media Publication